A recent article talking about the proposed ban by the EU on flavored heated tobacco products used the term ‘e-cigarette’ in the article headline, only mentioning in the text that this is about ‘heated tobacco products and not e-liquid vapes. Headlines like these lead people to group electronic nicotine delivery systems (ENDS) that use e-liquid with these heated tobacco products, or ‘HTPs’, that still use tobacco.

The e-cigarette uses a battery to heat a coil, which in turn heats the e-liquid containing the all-important nicotine into an aerosol which is inhaled into the lungs, to absorb the nicotine into the blood.

There is huge pressure that is still mounting on eliminating the biggest cause of preventable death worldwide, which is smoking. With the emergence of the ‘e-cigarette’, tobacco companies have been playing catch up ever since, whether in the form of buying up vape companies or launching their own product to compete with e-cigs; this is where heated tobacco products come in.